AI is overhyped. Some of it is real. Telling them apart is the work.
We come from operations, not engineering. The hard part of putting AI into a small company isn't the model — it's understanding what people do all day, and where five minutes of friction compound into half a week.
The hard part isn't the model. It's the workflow around it.
Most companies don't need a strategy. They need three or four small things that compound. The play is to build them inside the tools the team already uses, onboard in person, and stay close enough to fix what breaks.
Sit with the team. Watch what they do. Build narrowly and well. Onboard in person. Stay close enough to fix what breaks and extend what works.
We don't sell platforms. We don't write reports. We build things people use, and we're there when they have questions on Tuesday morning.
Adoption beats sophistication. A simple skill someone uses every day outperforms an elegant agent that sits unused.
The best implementations are unremarkable. People stop noticing them, the way you stop noticing email. That's the goal.